McDonald's tastes better

According to this story, preschoolers think food in a McDonald's wrapper tastes better. I know what they mean. Back when I ate red meat, there was nothing like a McDonald's hamburger -- although as an adult, I know a big part of it is all the condiments they put on top of it. Hell, Eddie Murphy does a routine in Raw about how he wanted a McDonald's hamburger and his mom made him a burger out of hamburger, green peppers, onion and egg and stuck it on Wonder bread. All the other kids made fun of him because "we have McDonald's and youuuuuuuuuuu don't." If that isn't brand loyalty at a young age, I don't know what is.